![]() Wake Up Your Mind: 101 ways to develop creativeness. , New York, London: Charles Scribner’s Sons, 1952. OCLC 562025321.A Short Course in Advertising , London, NY: Sir I.In 1954, Osborn set up the Creative Education Foundation , supported by the royalties earned from his books. Along with Sidney Parnes , Osborn developed the “Osborn-Parnes Creative Solving Problem Process ” (commonly referred to as CPS). He co-founded the Creative Education Foundation’s Creative Problem Solving Institute, the world’s longest-running international creativity conference, and CPS has been taught at that conference – for more than 50 years. Osborn has become more active as an author, and has published several books on creative thinking . In his 1942 book How to think up the technique of ” brainstorming “, which had been used at BBDO. Eventually, Osborn’s writing career overtook his work in advertising, and in 1960, after more than forty years, he resigned from BBDO’s board of directors . Alex Osborn was looking for rules which would give people the freedom of mind and action to spark off and reveal new ideas.In 1919, Osborn joined with Bruce Fairchild Barton and Roy Sarles Durstine to form the BDO advertising agency. Osborn acted as manager of BDO’s Buffalo branch. He was widely responsible for the 1928 merger of BDO (Barton, Durstine & Osborn) with the George Batten Company to create BBDO .Īfter years of success and having survived the Great Depression , BBDO underwent a crisis in 1938, losing many of its clients and key personnel. Osborn commuted to New York City and eventually saved the company by securing the Goodrich tire account . In 1939, he became BBDO’s executive vice president after Durstine resigned. Osborn was crucial in recruiting many top employees, including Ben Duffy, who eventually became president of BBDO.According to Alex Osborn, Brainstorming is "a conference technique by which a group attempts to find a solution for a specific problem by amassing all the ideas spontaneously by its members".The technique was first documented in the late 1930s by Alex F Osborn in his book called Applied Imagination.Ideas are evaluated only when the brainstorming session gets over All the suggestions are noted down and are not criticized. Participants share ideas one by one as they occur to them and then build on the ideas raised by others.Brainstorming is the name given to a situation when a group of people meet to generate new ideas around a specific area of interest.Brainstorming is a method for creative problem solving. ![]()
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